Core Viewpoint - The company, Zhizi City Technology, is a leading global social entertainment platform in China, focusing on diverse social experiences for users from various cultural backgrounds, particularly in the MENA region and Southeast Asia [1][2]. Group 1: Business Overview - Zhizi City Technology's revenue for the first half of 2025 reached 3.181 billion yuan, marking a 40% year-on-year growth, with SUGO and TopTop revenues growing over 100% [1]. - The company's core business, mass social networking, is expected to account for over 70% of total revenue by 2024, utilizing a "bush" product matrix strategy that includes live, voice, and game social products [2]. - The company has established over 20 operational centers globally, employing around 800 local team members to drive localized execution [2]. Group 2: Strategic Initiatives - The acquisition of Blue City Brothers has strengthened the company's position in the diverse social networking sector, with Blue City Brothers achieving approximately 7.45 million MAU and a 47% DAU/MAU ratio as of 2024 [2]. - The company is developing a second growth curve through innovative businesses, including premium mobile games, social e-commerce, and AI-driven content communities [2]. - The mobile game "Alice's Dream: Merge Games" has seen over 60% year-on-year revenue growth, with nearly 10 million USD in revenue in May 2024 [2]. Group 3: Financial Projections and Valuation - The company is projected to achieve revenues of 6.9 billion, 8.41 billion, and 9.7 billion yuan from 2025 to 2027, with corresponding net profits of 950 million, 1.24 billion, and 1.49 billion yuan, reflecting year-on-year growth rates of 97.0%, 31.3%, and 19.7% respectively [3]. - As a leading player in the overseas social sector, the company has been assigned a target price of 14.5 HKD and a "buy" rating [3].
赤子城科技(9911.HK)首次覆盖报告：出海社交龙头 聚焦“灌木丛”产品矩阵策略