从赔30万元到一头猪卖6000元！解密全国首个助残助农一体化项目“五个养猪人”的盈利模式

Core Insights - The article discusses the "Five Pig Farmers" project, a pioneering initiative in China that integrates assistance for disabled individuals with agricultural development, aiming to transform them into "digital new farmers" and explore market-based solutions to social issues [1][3]. Group 1: Project Overview - The project was initiated after five disabled pig farmers suffered significant losses due to the African swine fever outbreak in 2019, leading to a total loss of 30 million yuan [3][4]. - The project received support from the Shenzhen-based company "Double Assistance Future" and local governments, which provided funding and technical guidance to restart operations in 2020 [4][5]. Group 2: Operational Model - The project employs a closed-loop model where the local disability association and the company provide initial funding and technical support, while the disabled farmers utilize their unique qualities for ecological pig farming [5]. - The black pigs raised under this model are sold at a premium price of 6,000 yuan each, significantly higher than the market average of over 3,000 yuan, due to their ecological quality and embedded social value [5]. Group 3: Market Dynamics - The project initially relied on government procurement and the goodwill of consumers, but faces challenges as government funding pressures increase and market competition intensifies [8][9]. - The project must adapt to a more competitive environment as it expands to a broader consumer base through the "Zhen Help" platform, necessitating a shift from emotional to value-driven purchasing [10]. Group 4: Future Strategies - To ensure sustainability, the project aims to transition from being emotionally driven to value-driven, focusing on the intrinsic value of the products rather than solely on their social attributes [10]. - The project seeks to innovate resource connections and expand market support networks, including partnerships with other government departments and leveraging large sports events for funding [12][13]. Group 5: Systemic Change - The project advocates for a transformation in the role of government from direct provider to ecosystem builder, proposing a three-tier support system to facilitate innovation and integration of disabled individuals into the workforce [13][14]. - The ultimate goal is to create a dignified development path for disabled individuals, recognizing their unique contributions as valuable human capital in specialized agricultural and service sectors [14][15].