TINGYI(HK:00322) Zheng Quan Shi Bao Wang·2025-12-18 07:00Core Viewpoint - The announcement of the CEO transition at Master Kong Holdings marks a significant step in the company's commitment to high-quality development and sustainable strategies, ensuring a smooth management transition as the company continues to evolve in the fast-moving consumer goods sector [2][3]. Group 1: Management Transition - Current CEO Chen Yingrang will retire on December 31, 2025, and will not renew his contract, with Executive Director Wei Hongcheng appointed as the new CEO effective January 1, 2026 [2]. - Chen Yingrang has been with the company since February 2013, focusing on talent development, external collaboration, food safety, and technology platform construction, significantly contributing to the company's growth and ESG framework [2]. - Wei Hongcheng has been with Master Kong since February 2015 and has led the beverage division since 2019, achieving steady revenue and profit growth while emphasizing consumer needs and innovation [2][3]. Group 2: Company Mission and Strategy - Master Kong emphasizes its mission to "promote Chinese food culture and become a respected enterprise," committing to high-quality development through product innovation, brand building, and channel expansion [3]. - The management transition reflects continuity and stability in governance, with Wei Hongcheng's deep involvement in operations expected to support strategic advancement and drive growth amid consumer upgrades and sustainability trends [3]. Group 3: Sustainability and Social Responsibility - Master Kong is recognized as a leading Chinese fast-moving consumer goods brand, consistently ranking in the top three of Kantar's "Top Ten Preferred Brands in China" for 12 consecutive years, reaching 900 million consumers annually [4]. - The company adheres to the "Home Green, Health is Wealth" philosophy in sustainability, investing nearly 2 billion yuan in various social initiatives over 33 years, including disaster relief and educational support [4]. - Master Kong has received multiple accolades for its sustainability efforts, including being named a founding member of the UN's "Sustainable Food Systems Advisory Committee" and recognized as an "Industry Best Progress Company" in the 2025 Standard & Poor's Global "Sustainability Yearbook (China Edition)" [4].