TRT(SH:600085) Bei Jing Wan Bao·2025-12-18 06:58Core Viewpoint - The collaboration between Beijing Tongrentang and Mandarin Oriental Hotel aims to innovate the integration of traditional Chinese medicine (TCM) with high-end tourism, creating a unique "TCM + hotel" model that enhances health and wellness experiences for guests [1][4]. Group 1: Company Overview - Beijing Tongrentang, with over 300 years of history, is committed to the principles of "same repair of benevolence and benefit to the world" and emphasizes the importance of traditional craftsmanship in TCM [3]. - Mandarin Oriental Hotel, located in the historical preservation area of Qianmen, integrates traditional architectural styles with modern luxury, becoming a prominent cultural landmark in Beijing [3]. Group 2: Collaboration Details - The partnership is driven by a shared pursuit of cultural heritage and innovation, aiming to create a new exploration of cross-industry integration between TCM and hospitality [4]. - The collaboration will utilize TCM resources in hotel settings, providing guests with unique health-oriented experiences while promoting TCM culture through immersive platforms [4][5]. Group 3: Future Plans - Future initiatives include regular health seminars, the introduction of TCM products like herbal pillows and seasonal wellness teas, and ongoing non-heritage skill experiences to further integrate TCM into the hospitality experience [5]. - The partnership is positioned as a replicable model for cross-industry integration in the cultural tourism and wellness sectors, contributing to the revitalization of the old city and the economic development of the capital [5].