旅游行业：靠Infoseek舆情系统维护口碑，旅游企业舆情监测方案

Core Insights - The reputation of the tourism industry directly influences travelers' choices, with public sentiment being seasonal and prone to sudden changes [1] - Effective public opinion monitoring is crucial for tourism companies to manage potential negative impacts on their business [1] Group 1: Importance of Public Sentiment Monitoring - Negative public sentiment can arise from various sources, including travel platforms, social media, forums, and news media, affecting overall business performance [1] - A case study highlighted a travel agency that faced a significant drop in bookings and penalties due to unaddressed negative sentiment regarding "forced shopping" [1] Group 2: Infoseek Public Opinion System - The Infoseek public opinion system offers comprehensive monitoring services for tourism companies, tracking real-time sentiment related to attractions, hotels, travel routes, and industry policies [3] - The system can accurately capture relevant keywords, allowing companies to stay informed about both positive recommendations and negative complaints [3] - Infoseek provides classification analysis of public sentiment by source, type, and impact, enabling tourism executives to understand sentiment dynamics clearly [3] - For negative sentiment, the system issues timely alerts and offers suggestions for communication, problem rectification, and official statements [3] - Additionally, the system monitors industry trends and competitors' sentiment, assisting tourism companies in adjusting their business strategies effectively [3]