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Core Viewpoint - Maserati is facing significant challenges, including declining sales and the removal of its app from the market due to user rights violations, which could further impact customer experience and vehicle management capabilities [1]. Group 1: Sales Performance - Maserati's sales in China peaked at over 14,400 units in 2017, making it the brand's largest single market globally. However, sales have been declining since 2018, with a drastic drop expected in 2024, projecting only 1,228 units sold, less than one-tenth of its peak [4]. - In the first three quarters of 2025, Maserati's cumulative sales were only 1,023 units, averaging less than 100 units per month in the national market [4]. Group 2: Strategic Challenges - The brand's strategic positioning in the Chinese market has been unclear, with frequent changes in leadership and strategy, leading to confusion among potential customers and dilution of the brand's luxury image [4]. - Maserati's product development has stagnated, with its first electric model, the Grecale Folgore, only launching in 2024 and utilizing an outdated 400V platform, falling behind competitors in terms of range, intelligence, and charging efficiency [4]. Group 3: Pricing and Market Response - Maserati has significantly reduced prices for its Grecale SUV models, with the fuel version's price dropping from 650,800 yuan to 388,800 yuan, approximately 40% off the original price, and the electric version from 898,800 yuan to 358,800 yuan, about 60% off [3].