足力健三亚锚定 2026 增长：银发经济风口下的品牌破局之路

Core Insights - The conference held by the company focused on the future of the silver economy, aiming to decode the growth logic of the elderly consumer market and outline strategic directions for 2026 [1][3]. Group 1: Economic Insights - The silver economy is identified as a certain growth area, with the aging population presenting clear market opportunities as the "baby boomer" generation enters retirement [3]. - The average wealth reserve for elderly individuals in China is 264,000 yuan, with a savings rate of 60%, significantly higher than the overall resident savings level [7]. Group 2: Strategic Framework - The founder emphasized the need for a clear business philosophy and cognitive framework to navigate market challenges, proposing three strategic maps: operational, goal, and growth maps [5]. - The company aims to establish independent operations for different modules to enhance operational efficiency and respond quickly to market changes [9]. Group 3: Marketing and Sales Strategies - The marketing vice president outlined a four-step approach to retail growth, focusing on online and offline promotion, service excellence, product bundling, and optimizing customer service [11]. - A marketing expert highlighted the importance of short video content as a fundamental skill for distributors, encouraging them to take action and accumulate traffic over time [7]. Group 4: Brand and Channel Development - The company has built a strong brand identity around elderly footwear, leveraging the unique market position of "elderly shoes = company brand" as an irreplaceable asset [7]. - The channel strategy will focus on customer orientation, improving service systems, and reducing delivery cycles to better serve partners and customers [9].