张兴海：问界用“五高”标准打造高端汽车

Core Viewpoint - The discussion highlights the growth journey of the AITO brand, emphasizing high standards in safety, reliability, performance, quality, and value as key pillars of the brand's philosophy [1] Group 1: Company Achievements - AITO has achieved cumulative deliveries exceeding 900,000 units, with over 50,000 units delivered in November alone, setting a new monthly delivery record [2] - The average transaction price for the entire AITO lineup is 400,000 yuan, with the AITO M9 model alone surpassing 260,000 cumulative deliveries and being recognized as the sales champion in the 500,000-unit category for 20 consecutive months [2] - AITO is the first and only domestic brand to exceed traditional luxury brands in both monthly sales and average transaction price [2] Group 2: Customer Engagement and Innovation - AITO has introduced a unique delivery model called "user approval before vehicle delivery," allowing customers to participate in the testing and acceptance of new vehicles [2] - The company emphasizes a customer-centric approach, gathering user feedback to enhance research and development, ensuring that vehicles meet customer expectations [2] - The founder has actively engaged with users across multiple cities to listen to their suggestions, reinforcing the brand's commitment to customer satisfaction and trust [2] Group 3: Industry Context - By 2025, it is projected that the sales share of new energy vehicles in China will exceed 50%, marking a significant turning point in the automotive industry [1] - The transformation towards digitalization, electrification, and green initiatives is reshaping the automotive landscape, with AITO positioning itself as a leader in this evolution [1] - The company aims to build a globally influential high-end brand, contributing to China's goal of becoming a strong automotive nation [1]