在好特卖超级仓，用快消品的钱买品牌衣服

Core Insights - The emergence of discount stores like "好特卖超级仓" is reshaping consumer shopping habits by offering high-quality branded apparel at prices comparable to fast fashion items [1][3] - This model disrupts traditional retail pricing structures, allowing branded clothing to be priced closer to fast-moving consumer goods due to efficient supply chain management and bulk purchasing [3][5] - The shopping experience is enhanced as consumers may unexpectedly purchase high-value items while shopping for everyday goods, leading to increased dwell time and cross-selling opportunities [5][7] Group 1 - The pricing strategy at discount stores allows for branded apparel to be sold at prices similar to everyday consumer goods, breaking the conventional pricing model [3] - The operational model relies on large-scale procurement and efficient logistics, significantly reducing overall costs and enabling competitive pricing for branded clothing [3][5] - Consumers are encouraged to adopt a "discovery" mindset, as the inventory primarily consists of brand stock and seasonal items, appealing to those who value quality and are willing to invest time for better deals [5][7] Group 2 - The expansion of apparel sections in discount stores represents a business model evolution, focusing on resetting the perceived value of branded items based on practical utility [7] - As consumers become accustomed to evaluating branded apparel in this context, it may alter their traditional perceptions of the relationship between brand value and pricing [7]