广汽宣布昊铂埃安渠道融合运营 两大品牌定位也明确了

Core Viewpoint - GAC Group has officially launched a reform of its independent brand Business Units (BUs), aiming to drive high-quality development through strategic restructuring [1] Group 1: Business Unit Reform - The Haobo and Aion BUs have been established under the same management for integrated operations [1] - The GAC Group is preparing to launch the Trumpchi BU, alongside the independent operation of the Qijing brand in collaboration with Huawei [1] Group 2: Brand Positioning - The Haobo brand focuses on the "elite vehicle" segment, targeting the high-end market [1] - The Aion brand is positioned as the "people's good car," concentrating on the mass market [1] Group 3: Channel Integration - The integration of sales channels for Haobo and Aion will occur in phases, with the first phase set to announce the initial sales and service points by January 31, 2026, covering over 30 cities [1] - The second phase aims for complete channel integration by March 31, 2026, resulting in over 1,000 sales points and 100% coverage in cities above the fourth tier [2] Group 4: Service Network Expansion - The service network for Haobo is expected to grow from 200 to 1,000 locations, addressing service convenience issues for Haobo users [2] - Aion users will benefit from a wider range of product options, catering to their upgraded vehicle needs [2]