破局 守正 焕新——2025品牌创新与声誉风险管理大会圆满落幕

Core Insights - The "Breaking the Game and Renewing the Brand - 2025 Brand Innovation and Reputation Risk Management Conference" was successfully held in Beijing, gathering over 200 leaders from government, enterprises, academia, and emerging entrepreneurs, establishing itself as an annual benchmark in brand management [1] Group 1: Authority and Industry Engagement - The conference's authority was underscored by the participation of key stakeholders, including the organizer Gao Lin Think Tank and various academic institutions, ensuring high-quality discussions [3] - Keynote speeches were delivered by influential figures such as Guo Jiwei, founder of Gao Lin Think Tank, and industry leaders like Weng Rongdi and He Ping, sharing insights on cross-industry brand operations and long-term development [3] Group 2: Practical Outcomes and Industry Empowerment - The conference focused on delivering actionable professional outcomes, including the release of the brand reputation management book "Crisis Breakthrough," which compiles data from over 200 companies and 50 case studies, marking it as the first systematic publication in the industry [4] - The "Gao Lin Plan" was launched to empower long-term industry development through talent cultivation, resource integration, and standard formulation, alongside initial cooperation intentions established between quality projects and investment institutions [8] Group 3: Thought Leadership and Future Directions - Ten thematic speeches addressed core issues such as brand growth, AI empowerment, and crisis management, providing insights into industry pain points [9] - Participants expressed high recognition of the conference's professional value, with practical guides being particularly useful for reputation management in enterprises [11] - Follow-up activities included visits to industry benchmark institutions like People's Daily and iFLYTEK, further broadening industry perspectives and facilitating future collaborations [12]