新华都:公司通过矩阵式营销方法提升产品在消费者心智中的影响力,深化与头部品牌的合作

Core Viewpoint - The company focuses on internet marketing, prioritizing consumer needs and responding to national consumption promotion policies [1] Group 1: Business Strategy - The company employs a matrix marketing approach to enhance product influence in consumers' minds and deepens collaboration with leading brands [1] - The company actively captures flow spillover opportunities from emerging e-commerce channels, such as interest-based and content-based e-commerce [1] Group 2: Market Adaptation - The company explores instant retail models, utilizing flexible sales strategies and user experiences to meet market demands [1] - The company aims to leverage policy opportunities, relying on technological empowerment and omnichannel service capabilities to provide quality services for brands and consumers [1]