Hua Xia Shi Bao·2025-12-18 10:01Core Viewpoint - The Chinese automotive industry is undergoing a significant transformation, shifting from a price war to a value-based competition focused on technology, systems, and global layout [2][3] Group 1: Industry Transformation - The industry recognizes that breaking the cycle of intense price competition is essential for sustainable growth, emphasizing the importance of value creation over mere volume [3][4] - Long-term strategies are being prioritized, with industry leaders advocating for a shift from product pricing to a comprehensive value dimension that includes technology innovation, quality, user experience, and brand culture [3][4] Group 2: Long-term Strategy of Great Wall Motors - Great Wall Motors' launch of the Ora 5 is a strategic move to embody its commitment to value, focusing on user needs and emphasizing the reliability and practicality of technology [3][4] - The "Three No Principles" proposed by Great Wall's chairman, which include not showcasing technology for its own sake, not compromising on quality, and not betraying consumer trust, guide the company's technological evolution [2][3] Group 3: Globalization and Market Adaptation - The global automotive market is characterized by fragmentation, with varying energy structures, infrastructure, regulations, and consumer preferences across different regions [6][7] - Great Wall's all-power platform is designed to accommodate various powertrain types, allowing for rapid adaptation to different market needs, thus enhancing its global competitiveness [6][7] Group 4: Future Outlook - The launch of the Ora 5 represents a critical strategic move for Great Wall Motors, testing its ability to implement a dual strategy of addressing domestic competition and expanding globally [5][8] - The success of this strategy will depend on the company's ability to translate its ambitious platform vision into tangible sales and profits across diverse global markets [8]