品牌出海哪家强?出海帮与深跨协深度对谈:揭秘跨境营销获客新路径

Core Insights - The discussion highlights the transformation in cross-border marketing from individual heroism to systematic operations, emphasizing the need for a structured approach in navigating the complexities of global markets [3][10] - The collaboration between industry associations and technology platforms is identified as a key driver in overcoming challenges faced by enterprises in their international expansion efforts [7][10] Industry Transformation - The cross-border e-commerce landscape has evolved significantly, moving from reliance on personal efforts to a more systematic and strategic approach [3] - Many traditional manufacturers face challenges in transitioning to cross-border e-commerce due to a lack of understanding and resources, leading to high trial-and-error costs [3][6] Technological Empowerment - The company offers a comprehensive product matrix designed to address different stages of international expansion, including solutions for website building, customer acquisition, advertising risk management, and private traffic management [6][4] - AI-driven tools are being utilized to streamline the customer acquisition process and enhance marketing effectiveness, allowing businesses to achieve better results with lower costs [6][10] Ecosystem Collaboration - The partnership between the Shenzhen Cross-Border E-Commerce Association and the company aims to create a dual-engine model that combines strategic guidance with technological implementation [7][8] - The association plays a crucial role in providing insights, policy connections, and resource aggregation, while the technology platform offers scalable digital tools for operational growth [7][8] Compliance and Localization - Compliance and deep localization are becoming essential for brands looking to succeed in international markets, with a focus on understanding local cultures and consumer behaviors [9][10] - The need for a comprehensive understanding of global regulatory environments is highlighted as a critical factor for businesses to mitigate risks and ensure sustainable growth [9] Future Outlook - The conversation underscores the importance of adaptability and continuous learning for businesses in the fast-evolving cross-border e-commerce sector [10] - The integration of ecosystem collaboration and technological innovation is seen as a pathway for Chinese brands to transition from traditional manufacturing to sustainable global marketing strategies [11]