机构：2025年“Z世代”游客境外当地玩乐服务客单价提升近20%

Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with significant increases in order volumes for various travel products, including tours, local activities, attraction tickets, cruises, and visa services [1] - Inbound tourism is witnessing a surge, with inbound flight ticket orders from overseas tourists increasing by over 100% year-on-year, particularly for flights to Shanghai, which saw nearly a 600% increase [1] - Consumer preferences for outbound travel are becoming more personalized and diverse, with families preferring comfortable services like cruises and private cars, while Generation Z consumers are more inclined to spend on unique experiences [1] Outbound Tourism Trends - Fliggy's data shows a notable increase in the share of small group travel products within the overall fulfillment amount of outbound group tours, appealing to consumers seeking better experiences and more free time [2] - The trend of small group travel has also boosted the enthusiasm of Generation Z for group travel, with the number of Generation Z travelers completing outbound group trips via Fliggy increasing by approximately 52% year-on-year [2] Inbound Tourism Growth - Inbound tourism has been rapidly growing over the past year, with multiple countries such as Thailand, South Korea, Malaysia, Vietnam, Singapore, the United States, Australia, and the United Kingdom being popular sources of tourists traveling to China [2]