北京东城区推出“故宫以东·文化大礼包”

Group 1 - The "2025 Cultural Gift Package East of the Forbidden City" was officially launched, encompassing cultural landmarks, art venues, and customized products, emphasizing scene matching and service accessibility to enhance the regional business environment [2] - Dongcheng District has become a significant destination for inbound tourists, with total inbound consumption increasing by 58% year-on-year from January to November 2025, ranking first in average per capita spending among all districts in Beijing [1] - Dongcheng District is upgrading its cultural tourism product offerings to align with new consumer trends, including the ninth iteration of the "Afternoon Tea East of the Forbidden City," which has become a recognizable symbol of quality consumption [1] Group 2 - The district has launched over ten themed cultural exploration routes that connect museums, intangible cultural heritage brands, and unique neighborhoods through various modes of transport, including walking, cycling, and sightseeing buses [1] - The "Micro Wind Terrace Plan" aggregates over 300 unique terrace resources, creating a product matrix centered around the theme "Slowly Enjoy Dongcheng, Quickly Embrace Life," enabling small-space tourism operations to contribute to broader urban renewal [1]