CCEG(SH:600697) Sou Hu Cai Jing·2025-12-18 10:18Core Insights - The essence of business enterprises lies in meeting the emotional value of consumers, which is driven by three core forces: product strength, pricing power, and service quality [1] Group 1: Company Overview - Eurasia Mall, established at the end of 2000, has become a significant commercial hub in Northeast Asia, achieving annual sales exceeding 10 billion yuan at its peak [3] - The mall's transformation involved innovative models, management, and policies, successfully transitioning from a traditional shopping center to a modern consumption ecosystem [3] Group 2: Government Support - The successful advancement of the Eurasia Mall project is attributed to strong collaboration among government, enterprises, and social forces, with the Jilin Provincial Department of Commerce incorporating the mall's renovation into a three-year action plan for retail innovation [5] Group 3: Operational Strategies - The mall employs a closed-loop renovation system based on the concept of "ecology, business, vitality, and life," focusing on differentiated positioning and innovative management practices [7] - A collaborative ecosystem has been established involving brands, professional institutions, and consumers, enhancing project recognition and sustainability [7] Group 4: Economic Impact - Post-renovation, sales and customer traffic have significantly increased, with sales in Eurasia Gold Street rising by 39.4% and daily foot traffic reaching 12,000, five times that of before the renovation [9] - The project has also created over 500 new jobs and increased annual income for 50 local farmers by 20,000 yuan each [9] Group 5: Innovative Models - The mall's thematic cluster development model addresses traditional retail challenges and is highly replicable [11] - The ecological scene reconstruction model enhances customer retention through natural elements and interactive experiences [11] - The integration of local specialty products with retail platforms exemplifies a successful collaborative mechanism among government, enterprises, and professional institutions [11] Group 6: Management Innovations - A dynamic iteration mechanism ensures that 10% of the mall's area undergoes annual upgrades, aligning with consumer demands [13] - Consumer participation in the renovation process has increased project acceptance and accurately captured market needs [13] Group 7: Policy Innovations - The mall's development aligns with Jilin Province's strategic policies, achieving a balance between commercial and social value [15]