BABA(US:BABA) Xin Lang Cai Jing·2025-12-18 10:47Core Insights - Alibaba's Anti-Counterfeiting Alliance (AACA) announced significant achievements at its 8th annual conference, highlighting the growth of its intellectual property protection platform, which has over 820,000 rights holders and protects more than 1.51 million intellectual property rights globally [2][6] - The Tmall Double 11 event showcased strong performance, with nearly 600 brands achieving over 100 million in transaction value, reflecting the effectiveness of the platform's support for quality brands and original merchants [2][6] Intellectual Property Protection - The AACA has increased investment in small and medium-sized enterprises, providing comprehensive support, intellectual property protection, and technical assistance to enhance brand value [2][6] - The original protection platform has safeguarded over 950 million images, more than 180 million short videos, and over 1 million design drafts [2][6] Brand Support and Performance - The "扶优" (Support for Quality) initiative has seen participation from over 300 new brands across 42 categories, with a 97% approval rate for brand integrity complaints and a GMV increase of 1.5 billion [3][7] - The alliance has implemented an active prevention system, utilizing AI technology to control the repeat infringement rate to 0.175% and reduce counterfeit complaints by 58.5% year-on-year [3][7] Enforcement and Innovation - The alliance has collaborated with law enforcement across 30 provinces and over 200 cities, handling more than 1,600 cases and arresting over 1,800 suspects [3][7] - Ongoing research into deep infringement scenarios includes exploring near-similar trademark protection mechanisms, while AI models have intercepted nearly 500,000 low-quality images to enhance user experience [3][7]