ESG观察|上汽荣威“零自燃”承诺背后的安全与责任之考

Core Viewpoint - SAIC Motor Corporation's sub-brand Roewe faces significant backlash due to multiple incidents of vehicle fires, raising serious concerns about product safety and consumer rights, despite previous claims of "zero self-ignition" [1][3][10] Group 1: Incident Details - A Roewe RX5 vehicle caught fire while driving, with the fire department attributing the cause to potential mechanical failure in the engine compartment [1][16] - The owner reported inadequate response from Roewe, stating that the company only authorized a local dealership to handle the matter without offering an apology or satisfactory resolution [1][16] - Previous incidents involving Roewe's electric vehicles also included fires during charging, further highlighting ongoing safety issues [3][16] Group 2: Marketing and Brand Image - Roewe had previously promoted a "zero self-ignition" guarantee, claiming to make fire extinguishers obsolete, which contrasts sharply with the recent incidents [3][16] - The company introduced a "Super Safety Commitment" in July 2024, promising lifetime warranties on key components, but the execution of these promises has been called into question [3][16] Group 3: ESG Ratings and Implications - SAIC Motor's ESG rating is a B, ranking 6th among 8 companies in the passenger vehicle sector, with a social score of only 1.4, indicating poor performance in social responsibility [10][21] - Frequent safety incidents and inadequate responses to consumer complaints could negatively impact the company's ESG scores, particularly in customer safety and supply chain management [11][22] - The company is advised to align its marketing claims with actual safety performance and improve its after-sales service to enhance consumer trust and long-term sustainability [22]