Sou Hu Cai Jing·2025-12-18 11:13Core Viewpoint - Pinduoduo, after ten years in the market, adopts a low-profile strategy amidst fierce competition in the internet sector, focusing on supply chain, logistics, and technology rather than engaging in direct confrontations with competitors [2][57]. Group 1: Company Milestones and Strategy - Pinduoduo celebrates its tenth anniversary with minimal fanfare, contrasting with other companies that typically hold grand celebrations [4]. - The company acknowledges a slowdown in growth and lack of sustainable profits during its earnings call, which raises questions about its future strategy [6]. - Pinduoduo employs a "flanking strategy" in the competitive landscape, particularly in the national subsidy war, adapting its approach to secure subsidies and maintain competitive pricing [8][10]. Group 2: Market Adaptation and Innovations - Pinduoduo shifts from a "light operation" model to establish subsidiaries aimed at securing subsidy qualifications and lowering prices on key products [11]. - The company capitalizes on the shift in subsidy focus from large appliances to fast-moving consumer goods, reinforcing its reputation for low prices [13]. - A new smart coupon system is being tested to retain potential buyers by offering targeted discounts based on user behavior [15][16]. Group 3: Expansion and Growth - Pinduoduo's "Westward Plan" aims to penetrate previously underserved regions, enhancing its logistics capabilities and expanding its market reach [18]. - The unexpected rise of "Duoduo Grocery" fills the market gap left by competitors, leading to significant growth in community group buying [20][22]. - By September 2024, "Duoduo Grocery" achieves a GMV close to 300 billion yuan, with growth rates exceeding 60% [26]. Group 4: International Strategy - Pinduoduo's international platform, Temu, expands rapidly, covering nearly 90 countries and achieving a revenue target of $90 billion for 2024 [30][32]. - Temu's strategy includes aggressive subsidies in European markets to attract price-sensitive consumers, while also focusing on compliance and local operations [35][37]. Group 5: Financial Performance and Industry Impact - Pinduoduo's financial outlook shows a profit exceeding 100 billion yuan in 2024, with a strong cash reserve of over 400 billion yuan, positioning it well against industry risks [43]. - The company's strategies have disrupted the e-commerce landscape, forcing competitors like Alibaba and JD to adopt low-price strategies [45]. - The community group buying sector is transformed, with "Duoduo Grocery" emerging as a dominant player following the exit of Meituan [47].