广汽集团，大动作

Core Insights - GAC Group has initiated a reform of its independent brand Business Units (BUs), consolidating Haobo and Aion into a single unit called Haobo Aion BU, which is a key focus of this reform [1] - The company aims for each independent brand BU to take full responsibility for product planning, development, market launch, and profitability, thereby enhancing accountability for market performance [1] Group 1 - The Haobo Aion BU will integrate the sales and service channels of Haobo and Aion, with the first phase of integration expected to be completed by January 31, 2026, covering over 30 cities [2] - After the first phase, the second phase aims for complete channel integration by March 31, 2026, resulting in over 1,000 sales points and 100% coverage in cities above the fourth tier [2] - The integration is expected to increase Haobo's service network from 200 to 1,000 locations, improving service convenience for Haobo users and providing Aion users with a wider range of product choices [2] Group 2 - The reform is part of GAC Group's strategy to maximize resource synergy, enhance organizational management efficiency, and accelerate technological innovation and market responsiveness [2] - Haobo will focus on the high-end market as "elite vehicles," while Aion will target the mass market as "people's cars," strengthening GAC Group's competitive position in the independent brand sector [2][3] Group 3 - GAC Group is also preparing a BU reform for its brand Trumpchi, which is currently in the planning stage [4] - The company aims to balance its traditional fuel vehicle advantages with the transition to new energy vehicles, emphasizing both fuel and electric vehicle development [4] - GAC Group's collaboration with Huawei on the Qijing brand has achieved independent operation, with management and marketing handled autonomously by Qijing [4] Group 4 - GAC Group's operational efficiency has improved by approximately 50% since the launch of the "Panyu Action" plan in 2024, with new vehicle development cycles reduced from 26 months to 18-21 months and R&D costs lowered by over 10% [4]