六盘水“十四五”时期电商跑出加速度 | 137.5亿元网络零售额背后的全链跃升

Core Viewpoint - During the "14th Five-Year Plan" period, Liupanshui City has prioritized the development of the e-commerce industry as a key driver for economic growth, achieving significant results in online retail sales and establishing a comprehensive e-commerce service system [1] Group 1: E-commerce Development Achievements - The city recorded an online retail sales figure of 13.75 billion yuan, with an average annual growth rate of 135% [1] - A complete e-commerce service system has been established, including public operation service centers, logistics parks, industrial bases, incubation centers, and new media operation centers [3] - The "Qianhuo Cloud Warehouse" project has been launched, with five operational sites, achieving full coverage of cloud warehouse construction in the province and reducing logistics costs for enterprises by over 20% [3] Group 2: Brand and Product Development - A number of online product brands have been created, with 220 local enterprises and products included in the "Guizhou Province E-commerce Online Sales Quality Product Directory" over three consecutive years [4] - The city has developed regional public brands such as "Liuzhi Liwei" and "Panshang Zhenpin," focusing on local specialties like spring tea and red heart kiwi [4] - E-commerce activities such as live streaming competitions and online shopping festivals have been organized, resulting in over 46 million yuan in sales for local specialty products [4] Group 3: Quality and Recognition Improvements - The city's e-commerce quality and recognition have significantly improved, with two local e-commerce live streaming bases recognized as typical cases by the Ministry of Commerce [6] - Cross-border e-commerce transactions have been initiated, with products like prickly pear candy and tablet protective cases exported to Hong Kong and the United States [6] Group 4: Future Initiatives - The Liupanshui City Commerce Bureau plans to promote actions for enhancing e-commerce integration, focusing on developing live streaming e-commerce, nurturing leading e-commerce enterprises, and building a talent pool [7]