民族品牌康师傅CEO焕新 坚定不移推动高质量发展

Core Viewpoint - The announcement of Chen Yingrang's retirement as CEO of Master Kong Holdings effective January 1, 2026, and the appointment of Wei Hongcheng as the new CEO marks a significant leadership transition for the company [1][5]. Group 1: Leadership Transition - Chen Yingrang has been with the company since February 2013, achieving notable accomplishments in talent development, external partnerships, food safety, and technology platform construction [5]. - Wei Hongcheng, aged 43, has served as an executive director since January 1, 2019, and has a strong educational background with a degree from Imperial College London and an MBA from Harvard Business School [5]. - Under Wei Hongcheng's leadership, Master Kong Beverages has seen steady revenue and profit growth, focusing on consumer demand and sustainable development [5]. Group 2: Company Mission and Vision - Master Kong aims to promote Chinese culinary culture and aspires to be a respected enterprise, committing to high-quality development and continuous investment in product innovation, brand building, and channel expansion [6]. - The company has consistently ranked among the top three in Kantar's "Top Ten Preferred Brands by Chinese Consumers" for 12 consecutive years, reaching 900 million consumers annually [6]. Group 3: Sustainable Development Initiatives - Master Kong has invested over 2 billion yuan in various social responsibility initiatives, including disaster relief, social care, and educational support over the past 33 years [7]. - The company has received multiple accolades for its sustainability efforts, including being named a founding member of the United Nations' "Sustainable Food Systems Advisory Committee" in 2024 [7].