各地多举措激发冰雪消费活力

Core Viewpoint - The winter season has seen a surge in ice and snow-related activities and consumption, driven by innovative models and experiences that enhance market vitality [1] Group 1: Tourism Development - Liaoning has launched five unique tourism routes that integrate ice sports, hot spring wellness, folk culture, sea ice adventures, and culinary creative resources to enrich visitor experiences [3] - Heilongjiang's Yichun is leveraging its forest and snow resources to offer diverse activities such as snow forest traversing, ice fishing, snow soccer, and ice dragon boat racing, creating a variety of creative scenarios [3] - In Inner Mongolia's Arxan, unique attractions like volcanic lava and forest hot springs are drawing tourists, with immersive experiences like "travel photography + hot springs" and "travel photography + snow drifting" gaining popularity among young people [3] Group 2: New Experiences and Growth Projections - In Xinjiang's Altay, tourists can enjoy upgraded hot air balloon rides with panoramic views of snow-capped mountains and cities, with the local tourism department expecting a visitor increase of over 10% this season [5] - Ningxia's Yinchuan Jinfen District has initiated a "Enjoy Ice and Snow" promotional series to inject new vitality into the cultural tourism market during the cold winter by creating new scenarios and offerings [5] Group 3: Transportation and Accessibility - Hebei is optimizing transportation services to meet the travel demands of the snow season, including the introduction of "ski gear convenience" on the Beijing-Zhangjiakou high-speed train, allowing passengers to carry ski equipment [7] - Shijiazhuang Airport is enhancing its route network, with a projected 20% increase in the number of flights connecting Zhangjiakou and Northeast ice and snow cities for the 2025 winter-spring season compared to the previous year [7]