成本3元卖60元,“99%高纯”磷虾油实测核心成分为0！百年同仁堂“栽”在贴牌上

Core Viewpoint - The incident involving Beijing Tongrentang's Antarctic krill oil product highlights significant issues in the health supplement industry, particularly regarding false advertising and brand management failures [2][9]. Group 1: Product Misrepresentation - A product marketed as "99% high purity Antarctic krill oil" was found to contain no actual krill oil, despite claims of 43% phospholipid content [3][6]. - The product was sold at approximately 60 yuan per bottle, while the production cost was only between 3 to 3.7 yuan, indicating a substantial markup [6][8]. - The packaging prominently featured "Beijing Tongrentang," misleading consumers about the product's authenticity and quality [3][10]. Group 2: Regulatory Response - The Shanghai Consumer Protection Commission conducted an industry evaluation that led to the product's withdrawal from major e-commerce platforms following the detection of misleading claims [1][6]. - During an inquiry, the manufacturer admitted to not including the advertised krill oil in the product, while the distributor denied any knowledge of the fraudulent practices [6][8]. - The commission raised questions about the accountability of the involved parties, emphasizing the need for transparency in the supply chain [7][8]. Group 3: Brand Reputation and Industry Implications - The incident has drawn public attention to the broader issues of brand management and quality control within the health supplement sector, particularly for established brands like Tongrentang [2][9]. - The company has distanced itself from the implicated entities, clarifying that the distributor is not a direct subsidiary, although both are part of the same corporate group [10]. - Previous quality issues faced by Tongrentang, including a 2018 incident involving expired honey, have compounded concerns about the brand's integrity and oversight [11].