成本3元卖60元，“99%高纯”磷虾油实测核心成分为0！百年同仁堂“栽”在贴牌上

Core Viewpoint - The incident involving Beijing Tongrentang's Antarctic krill oil product has raised significant concerns about false advertising and quality control in the health supplement industry, leading to the product's removal from major e-commerce platforms [1][2][4]. Group 1: Product and Market Analysis - The product in question, marketed as "99% high purity Antarctic krill oil," was found to contain no actual krill oil, despite claims of 43% phospholipid content [4][7]. - The product was sold at a price of approximately 60 yuan per bottle, while the production cost was only between 3 to 3.7 yuan [7][9]. - The product's packaging prominently featured the "Beijing Tongrentang" name, which misled consumers regarding its authenticity and quality [4][11]. Group 2: Regulatory and Consumer Protection - The Shanghai Consumer Protection Committee conducted an industry evaluation that led to the discovery of the misleading claims and initiated a formal inquiry with the involved parties [4][7]. - The committee questioned the accountability of the distributor, Sichuan Health Pharmaceutical, which denied knowledge of the fraudulent practices, raising concerns about the integrity of the supply chain [7][11]. - The committee emphasized the need for better consumer protection and accountability in the health food sector, particularly regarding the marketing of functional foods [9][11]. Group 3: Brand Reputation and Industry Implications - The incident has put the reputation of the Tongrentang brand at risk, highlighting issues related to brand management and oversight of sub-brands [2][13]. - There is a growing concern about the prevalence of counterfeit and misleading products associated with the Tongrentang name, which could further damage consumer trust [15]. - This is not the first quality crisis for Tongrentang, as previous incidents have also raised questions about the company's quality control and brand management practices [15].