年产能最高30万吨！珠江啤酒中山产能扩建升级项目顺利投产

Core Viewpoint - The production launch of the capacity expansion and upgrade project of Zhongshan Zhujiang Beer is a significant step towards enhancing production capacity, technological advancement, and green low-carbon levels, contributing to the high-quality development of the beer industry in Guangdong [1][2][8]. Group 1: Project Overview - The project involves a total investment of 932 million yuan, adding 300,000 tons of brewing capacity and a new can production line with a capacity of 72,000 cans per hour [1]. - The project aims to integrate smart manufacturing and green technology, enhancing the overall production efficiency and sustainability of Zhujiang Beer [2][3]. Group 2: Technological Innovations - The project incorporates approximately 40 advanced technologies and equipment, including intelligent integrated systems and automated storage solutions, to improve production processes from brewing to logistics [2][4]. - A digital management platform will facilitate one-stop digital management, including order issuance, data collection, and intelligent analysis [3][4]. Group 3: Economic Impact - The project is expected to generate an additional annual output value of over 800 million yuan, reinforcing the foundation of the real economy in Zhongshan [5]. - Zhujiang Beer has maintained a high-quality growth trajectory, achieving beer sales of 1.2035 million tons and revenue of 5.073 billion yuan in the first three quarters, with net profit increasing by 17.05% year-on-year [6]. Group 4: Consumer Engagement and Market Strategy - The project enhances consumer experience by providing fresher products and expanding the "beer+" model, which integrates various sectors such as sports, music, and food [7]. - Zhujiang Beer has established over 500 experience stores nationwide, creating a consumer service network that promotes active consumption [7]. Group 5: Strategic Alignment - The project aligns with the "14th Five-Year Plan" for optimizing the industrial structure and enhancing the manufacturing capabilities of Zhujiang Beer, contributing to the broader goals of Guangdong's economic development [6][8].