京东健康发起亿元品牌联盟 深耕企业健康消费市场
Bei Jing Shang Bao·2025-12-18 13:52

Group 1 - The core theme of the event was "Gathering Strength for New Beginnings, United for Health," focusing on the digital upgrade and ecological co-construction of the corporate health consumption market [2] - JD Health's CEO highlighted that "employee health is corporate productivity," indicating a shift in corporate health management from a welfare option to a key support for organizational development [2] - By 2025, JD Health's corporate business is expected to achieve high-quality growth with over 800 cooperative brands, including more than 20 brands with sales exceeding 10 million and over 200 brands with sales exceeding 1 million [2] Group 2 - JD Group has been deeply involved in the government and enterprise procurement sector for over ten years, serving more than 8 million government and enterprise clients, including over 30,000 large enterprises [2] - In 2023, health product categories such as nutrition, health supplements, and medical devices have seen explosive growth in government and enterprise procurement, with over 100 subcategories experiencing year-on-year growth exceeding 100% [2] - JD Health's corporate business has outlined three development directions for 2026: "Foundation Action" focusing on supply chain and product capability construction, "Wildfire Plan" aimed at large-scale replication of centralized procurement models, and "Doubling Battle" concentrating on expanding the corporate medical insurance sector [2] Group 3 - The establishment of the 2026 JD Health Corporate Business Billion Brand Alliance aims to consolidate leading brand power and deepen ecological cooperation [3] - Representatives from five companies, including Haishi Hainuo, Mindray Medical, Yiyue E-commerce, Tongrentang Health, and Xiangyu Medical, participated in the launch ceremony [3]