Cint Inflation Report Shows Global Consumers Pull Back on Holiday Spending as Grocery Costs and Financial Pressure Intensify

Core Insights - The research indicates that 49% of consumers are able to save money regularly, highlighting financial strain as rising food prices and holiday advertising trends reshape shopping habits [7] - The report reveals that 68% of respondents have experienced rising grocery costs in the past six months, prompting changes in consumer behavior [7] Consumer Behavior Changes - Consumers are increasingly prioritizing essential staples such as pasta, grains, frozen foods, and canned goods while cutting back on fresh, premium, or branded items [3] - There is a notable shift towards store brands, bulk purchases, and reduced dining out as strategies to manage food expenses [7] Holiday Spending Trends - Holiday spending is being scaled back, particularly in Australia, New Zealand, and the UK, where the highest levels of reduced seasonal spending were reported [7] - Despite the significance of the holiday season for advertisers, 65% of respondents state that holiday advertising has little or no influence on their spending decisions [4] Economic Context - The report reflects a degree of resilience in the labor market, with nearly two-thirds of respondents feeling somewhat or very secure in their current job or income source [2] - The findings provide a snapshot of consumer responses amid economic uncertainty as brands and households approach the end of 2025 [4]