WLY(SZ:000858) Mei Ri Jing Ji Xin Wen·2025-12-18 13:57Core Viewpoint - The Chinese liquor industry, particularly the baijiu sector, is undergoing significant adjustments and challenges, with leading companies like Wuliangye actively adapting their strategies to navigate these changes [1] Group 1: Company Strategy and Goals - Wuliangye's 2025 is defined as a "Marketing Execution Enhancement Year," focusing on improving market share and brand value through a new marketing strategy [2][8] - The company aims to enhance its product lineup with a core product system centered around the eighth generation of Wuliangye, targeting various market segments with specific products [4][5] - Wuliangye plans to open 474 new specialized stores and enhance direct distribution networks in 20 key cities, collaborating with major e-commerce platforms [7] Group 2: Product Development and Market Positioning - The company is focusing on creating a tiered product pricing system, with specific strategies for different price segments, including maintaining leadership in the 1,000 yuan price range [6] - Wuliangye is launching products aimed at younger consumers, such as the 29° Wuliangye "One Glance" which achieved over 100 million yuan in sales within two months of launch [7] - The company is also targeting the international market and the aged liquor segment, with plans to enhance product promotion and research on aging processes [8] Group 3: Marketing and Operational Reforms - Wuliangye is implementing significant reforms in its marketing structure, transitioning from a divisional to a company-wide system to improve efficiency and accountability [9][11] - The company is establishing a scientific evaluation system for its marketing teams, linking performance directly to compensation and implementing strict measures against non-compliance [11] - Wuliangye is committed to maintaining market order by terminating partnerships with businesses that disrupt market stability and ensuring compliance among its distributors [11]