Can MONOPOLY Fuel Traffic & App Growth for McDonald's in Q4?

Key Takeaways MCD reintroduced MONOPOLY in October with a digital-first structure focused on app downloads and repeat use.MCD said MONOPOLY materially boosted app activity and drew incremental users into its digital ecosystem.MONOPOLY ran alongside Extra Value Meals, supporting a solid Q4 start and expected U.S. comps growth.McDonald’s Corporation (MCD) is leaning on the return of MONOPOLY as a key tactical lever in the fiscal fourth quarter, positioning the promotion not just as a traffic driver but also a ...