汽车业加速整合：广汽两大子品牌整合渠道

Group 1 - GAC Group has initiated a channel integration strategy for its two sub-brands, Aion and Haobo, allowing them to be sold and serviced in the same dealership [1] - Haobo targets the high-end market with vehicle prices ranging from 150,000 to 1,000,000 yuan, while Aion focuses on the mass market with prices between 60,000 and 400,000 yuan [1] - In the past year, Haobo's retail sales reached approximately 15,600 units, while Aion's sales were about 286,000 units [1] Group 2 - The integration will occur in two phases, with the first phase set to announce sales points by January 31, 2026, covering over 30 cities [2] - The second phase aims for complete channel integration by March 31, 2026, establishing over 1,000 sales points and expanding Haobo's service network from 200 to 1,000 locations [2] Group 3 - The automotive industry is witnessing accelerated brand consolidation, with major players like SAIC and Dongfeng integrating their sub-brands to enhance resource efficiency and collaboration [3] - Industry experts indicate that mergers and consolidations are a natural progression as the automotive sector matures, with a shift from hardware to software-driven manufacturing necessitating adjustments in brand strategies [3]