当车展回归理性，人们发现奔驰还是那个奔驰

Core Insights - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a robust and systematic value enhancement across its vehicle lineup [1] - Mercedes-Benz emphasizes that luxury is not merely about technological innovation but also about a deep understanding of consumer needs and a commitment to safety and quality [7] Group 1: Product Innovation - Mercedes-Benz's long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX intelligent human-machine interaction system, highlighting the brand's commitment to integrating advanced technology into luxury vehicles [2] - The entire lineup, including the E-Class and S-Class, has undergone intelligent upgrades, reinforcing the idea that smart technology should be a standard in luxury rather than an optional feature [2][3] Group 2: Market Positioning - The stability of Mercedes-Benz's sales in the luxury segment is supported by high resale values, with the E-Class achieving the highest three-year resale rate among mid-to-large sedans in 2024 [5] - The brand's high resale value is attributed to a unified global manufacturing standard, extensive after-sales network, and timeless design, which collectively reduce long-term ownership anxiety for consumers [5] Group 3: Manufacturing Philosophy - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and 150 real vehicle crash tests before market launch [3][7] - The brand's manufacturing philosophy emphasizes a deep respect for the essence of manufacturing, ensuring that every vehicle meets high standards of safety, comfort, and performance [7] Group 4: Consumer Trust - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are seen as a luxury, with consumers choosing the brand for its long-term value and trustworthiness [5][6] - The focus on delivering real value and a predictable experience positions Mercedes-Benz as a leader in the luxury automotive market, especially as the industry shifts from disruptive narratives to value-driven storytelling [7]