构建全链条技术规范体系,首个虚拟数字人国家标准发布

Industry Overview - The first national standard for virtual digital humans in China, titled "Information Technology - General Technical Requirements for Customer Service Virtual Digital Humans," has been officially released, filling a gap in industry technical specifications [1] - This standard provides unified technical requirements and evaluation standards for the research, production, and application of customer service virtual digital humans, establishing a comprehensive technical specification system [1] - The standard outlines a reference framework for customer service virtual digital human systems, covering modules such as image generation, visual interaction, voice interaction, emotional interaction, image-driven operations, and maintenance [1] Market Potential - Customer service virtual digital humans are one of the most important application areas of digital human technology, currently widely used in finance, government, education, and other sectors [1] - The virtual digital human industry is transitioning from a technology exploration phase to a stage of large-scale application, with the core market size in China expected to reach 48.06 billion yuan by 2025, driving the overall industry market size to exceed 640 billion yuan [1] - With advancements in AI large model technology, digital humans are expected to evolve from "similar in appearance" to "similar in essence," with application scenarios penetrating various industries, becoming key tools for cost reduction and digital transformation [1] Company Insights - Relevant A-share concept stocks include companies such as Jiachuang Vision and Lingyun Optics [2]