Group 1 - Meituan announced Jay Chou as its brand ambassador and launched two advertisement campaigns themed "Ordering Takeout in Winter, Still Meituan Fast" [2] - The core selling points of the promotional campaign are "1-on-1 urgent delivery" and "average speed increase of 20 minutes" [2] - The second advertisement features Jay Chou in a scarf and sweater, evoking nostalgia among viewers with the phrase "Wow, that was fast," reminiscent of the past "held in the palm of your hand" advertisement [2] Group 2 - In the third-quarter conference call, Meituan disclosed that its market share in the food delivery sector is steadily recovering [3] - CEO Wang Xing stated that the losses in the food delivery business peaked in the third quarter of 2025, with significant losses still possible in the fourth quarter [3] - Following the Double 11 shopping festival, Meituan plans to adjust its investment strategy to maintain its leading position without engaging in a price war, despite a decrease in subsidy intensity [3]
美团外卖官宣周杰伦为新代言人,主打“1对1急送”