强化仓配协同让生鲜农品“走得快、到得鲜”,抖音电商共享仓助商家降本提效
2 1 Shi Ji Jing Ji Bao Dao·2025-12-18 15:19

Core Insights - Douyin E-commerce has launched a shared warehouse model in Northeast China to enhance the sales of fresh fruits, particularly cherries and citrus fruits, by extending the sales season and improving logistics efficiency [1][2][3] Group 1: Fresh Produce Sales - The platform has initiated a special shared warehouse service for cherries and citrus fruits from November 15, 2025, to February 15, 2026, covering the peak sales season for cherries [2] - Douyin E-commerce has established five specialized warehouses in Northeast China, optimizing the cold chain logistics for high-value fresh produce, resulting in a more than 60% reduction in delivery time from payment to receipt [2][3] Group 2: Logistics and Supply Chain - The shared warehouse system utilizes data and algorithms to provide merchants with intelligent warehouse layout and shipping suggestions, enhancing the efficiency of the regional fulfillment network [3] - The shared warehouse model has also been applied to the Northwest region for beef and lamb products, addressing geographical and logistical challenges that previously limited online sales [4] Group 3: Cost and Efficiency Improvements - The integration of shared warehouses and next-day delivery services has led to an average fulfillment time reduction of over 50% for Northwest beef and lamb, while also decreasing logistics costs by more than 30% for specific routes [4] - Merchants can now access high-standard fulfillment services without complex configurations, lowering operational barriers and increasing order volumes by over 40% for participating merchants [5]