万宁线下谢幕 线上求生

Core Viewpoint - Mannings, a beauty retail chain, announced the closure of all offline stores in mainland China, shifting focus to online cross-border e-commerce channels, reflecting a broader trend among Hong Kong beauty brands adapting to changing consumer demands and the rise of e-commerce [1][3][5] Group 1: Company Actions - Mannings will officially cease operations of its offline stores in mainland China by January 15, 2026, with its online platforms, including the official mini-program, shutting down by December 28, 2025 [2] - The company has been reducing its offline presence since around 2020, with only two stores remaining operational in Shenzhen [2] - Mannings aims to create a new retail landscape for health and beauty by leveraging trusted brands and regional networks through its online platforms [3] Group 2: Industry Trends - The closure of Mannings' offline stores is part of a larger trend, as seen with Sa Sa International, which also shifted focus to online sales after closing all its offline stores in mainland China [5] - New emerging beauty retailers are gaining popularity, contrasting with traditional retailers like Mannings, which struggle to meet consumer demands [7] - The shift towards online sales is driven by changing consumer behavior and the rapid growth of e-commerce, with online sales accounting for 80% of Sa Sa's revenue in mainland China [5] Group 3: Consumer Behavior - Consumers are increasingly favoring brands that offer a better shopping experience, with new retailers focusing on niche markets and collaborations with trendy brands [7] - The traditional beauty retail model, primarily based on offline stores, is becoming less competitive as consumers seek more engaging and experiential shopping environments [8] - Experts suggest that beauty retailers must transition from a retail-focused model to a service-oriented approach to adapt to the evolving market landscape [8]