Nike tops earnings estimates as rising North America sales help to offset China weakness

Core Viewpoint - Nike is undergoing a turnaround strategy under CEO Elliott Hill, focusing on regaining growth and market share while addressing inventory issues and enhancing wholesale relationships [1][2]. Financial Expectations - Analysts expect Nike to report earnings per share of 38 cents and revenue of $12.22 billion for the second fiscal quarter of 2026 [6]. Business Performance - In the fiscal first quarter, improvements were noted in wholesale, running, and North America, but challenges remain in the China segment and direct business, which are expected to persist into the new year [2]. - Nike's stock has dropped over 11% this year, indicating market concerns about its performance [1]. Impact of Tariffs - Nike anticipates tariffs to cost approximately $1.5 billion, impacting its gross margin by 1.2 percentage points in fiscal 2026, an increase from earlier estimates of $1 billion and 0.75 percentage points [3]. Leadership Changes - The company has made leadership changes to streamline operations, including the departure of Chief Commercial Officer Craig Williams, as part of its "Win Now" strategy aimed at growth [4]. Strategic Partnerships - Nike has reported a strong start in its partnership with Kim Kardashian's shapewear brand, NikeSKIMS, which has received a positive response [5].