Can NIKE's Digital Expansion Strategy Reignite Consumer Engagement?

Key Takeaways NIKE saw a digital slowdown in Q1 2026, with NIKE Digital down 12% and Direct down 4%.NKE saw double-digit organic traffic declines after pulling back from heavy promotions and sneaker-led launch.NIKE Direct is not likely to return to growth in fiscal 2026 as traffic pressure limits revenue acceleration.NIKE, Inc.’s (NKE) digital ecosystem remains a powerful engagement engine and has long been positioned as a core pillar of its growth strategy. However, the company has been experiencing a sust ...