Viking and the Norwegian Football Federation Announce New Partnership

Core Viewpoint - Viking has entered a long-term sponsorship agreement with the Norwegian Football Federation to support the National Team Academy and U-level national teams, aiming to enhance talent development in Norwegian football for at least the next five years [1][2]. Group 1: Sponsorship Details - The sponsorship will support the "Future Vikings" program, which focuses on developing top talent in Norwegian football [1][2]. - The National Team Academy targets promising players aged 12 to 16, with the goal of nurturing them into top players at both national and international levels [2]. - Viking's sponsorship is expected to create a stable framework for the talent development program in the coming years [3]. Group 2: Historical Context and Community Engagement - Viking has a longstanding connection with Norway, as its CEO, Torstein Hagen, has roots in the country and a passion for football [4]. - The company actively supports local Norwegian communities and partners with cultural institutions, enhancing its presence and commitment in Norway [4]. Group 3: Company Overview - Viking is a global leader in experiential travel, operating a fleet of over 100 ships and exploring various global destinations [5]. - The company has received numerous accolades, including being rated 1 for Rivers and Oceans by Condé Nast Traveler for five consecutive years [5].