Coinbase(US:COIN) 智通财经网·2025-12-18 02:00Core Viewpoint - Coinbase is undergoing its largest transformation to reposition itself as a mainstream trading and financial platform, expanding beyond cryptocurrency into broader retail investment areas [1] Group 1: New Product Launches - Coinbase announced the launch of significant new products aimed at creating a "one-stop financial app," expanding its offerings to include stocks, advanced trading tools, and prediction markets [1] - The company is also increasing its investment in its on-chain ecosystem and providing new tools for enterprises, developers, and automated finance [1] - The CEO, Brian Armstrong, aims to make the platform a place where users can trade "everything," including stocks and tokenized traditional assets [1][4] Group 2: Competitive Landscape - The prediction market space is becoming crowded, with competitors like DraftKings acquiring their own exchanges and FanDuel collaborating with CME [2] - Armstrong highlighted the appeal of prediction markets not just for trading but for insights into public sentiment and future developments [2] Group 3: Tokenization Strategy - Coinbase is launching Coinbase Tokenize, a technology stack aimed at supporting the tokenization of real-world assets (RWA) [3] - The ultimate goal is to democratize access to tokenized stocks and unlock new market structures, including more robust futures markets linked to stocks [4] Group 4: Broader Financial System Integration - Armstrong emphasized that cryptocurrency is not a niche category but part of an upgrade cycle for the financial system, suggesting that all major asset classes will eventually transition to on-chain [6] - Coinbase is positioning itself as a central platform in this transformation, with signals from major asset management firms indicating a desire to move funds on-chain [6] Group 5: Retention and Diversification Strategy - The overarching strategy for Coinbase is to retain its large crypto-native audience while diversifying across asset classes, even as cryptocurrency trading volumes cool and trading revenues compress [7]