“免签+免税”黄金组合将流量变增量 “中国游”“中国购”呈现新亮点、新变化

Core Viewpoint - The implementation of the 240-hour visa-free transit policy in China has significantly increased foreign traveler inflow and transformed tourism consumption patterns, marking a new era for inbound tourism in the country [1][3]. Group 1: Policy Impact - The 240-hour visa-free transit policy, effective from December 17, 2024, covers 55 countries and 65 open ports across 24 provinces, facilitating easier entry for foreign travelers [1]. - In the first year of implementation, the number of foreign entrants reached 40.6 million, a year-on-year increase of 27.2%, with those utilizing the 240-hour visa-free transit increasing by 60.8% compared to the period before the policy optimization [3][5]. Group 2: Regional Performance - Major entry hubs like Beijing, Shanghai, and Guangzhou have seen substantial growth in foreign traveler numbers, with Beijing receiving over 3.4 million foreign visitors, 55% of whom benefited from the visa-free policy [5]. - Other ports have experienced explosive growth, with Xiamen seeing a threefold increase in foreign entrants, and Liaoning witnessing a 5.7-fold increase [5]. Group 3: Tourism Consumption Trends - The extended stay period of 240 hours has shifted foreign travelers' focus from mere transit to deeper exploration, with 60% opting for cross-province travel [8]. - New tourism patterns such as "transit + deep travel" and "multi-stop journeys" have emerged, enhancing the overall travel experience [6][10]. Group 4: Economic Impact - Inbound tourism spending has surged, with Beijing's foreign visitor spending reaching 41.7 billion RMB, a 48% increase year-on-year [12]. - The combination of the visa-free policy and optimized tax refund services has effectively converted inbound traveler flows into economic growth, with a notable increase in second-time spending [13][15]. Group 5: Collaborative Opportunities - Regions like Guizhou are transforming from "geographical hinterlands" to "open gateways," leveraging the policy to attract foreign business and tourism [12]. - The synergy between visa-free entry and tax-free shopping has led to increased consumer spending, particularly in duty-free zones like Sanya, where average spending per visitor exceeds 8,000 RMB [16].