“一地一品、全域联动”冰雪文旅新体验火出圈 “冰雪+”为经济发展添热力

Core Viewpoint - The opening of the 27th Harbin Ice and Snow World marks a significant increase in scale and visitor engagement, reflecting the growing popularity of winter tourism in northern China as temperatures drop and snowfall increases [1][3]. Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World officially opened on December 17, covering an area of 1.2 million square meters, making it the largest in history [1][3]. - The park features three main thematic routes: a timeline of urban development, an ice and snow art and performance route, and a multicultural experience route [3]. - The iconic "big snowman" has been constructed to a height of 19 meters, using over 3,500 cubic meters of snow, also a record for its size [4][6]. Group 2: Inner Mongolia Ice and Snow Tourism - Various ice and snow tourism festivals have commenced in Inner Mongolia, featuring activities such as skiing competitions and folk performances [7]. - Inner Mongolia has launched over 200 ice and snow activities across 12 leagues and cities, integrating sports events with cultural tourism [13]. - The region's ski resorts have opened, with upgraded facilities including low-altitude cable cars and magic carpets to enhance visitor experience [11]. Group 3: Shanxi Ski Resorts - Ski resorts in Shanxi have also opened, with night skiing gaining popularity among visitors [14]. - A large ski resort in Taiyuan has opened seven ski trails and offers night skiing, with a professional coaching team available for different skill levels [16]. - The number of visitors during day and night sessions has increased by 15% compared to the same period last year, with night sessions seeing a rise of over 20% [16].