监管出手 为商用车行业良性发展立规定向

Core Viewpoint - The National Market Supervision Administration has released the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry (Draft for Comments)", aiming to regulate pricing behaviors throughout the automotive production and sales chain, addressing issues like price fraud and vicious competition, particularly in the commercial vehicle sector [1][2] Group 1: Regulatory Framework - The guidelines aim to unify regulatory rules and clarify legal boundaries for automotive production and sales enterprises, promoting compliance and protecting consumer rights [2][3] - The guidelines establish a comprehensive pricing compliance management system covering all aspects of automotive production and sales, focusing on both manufacturers and sales enterprises [2][3] Group 2: Pricing Control - A key focus is on price control at the production end, detailing compliance requirements for pricing strategies from vehicle manufacturing to sales, emphasizing cost-based pricing and market demand [3] - The guidelines specify high-risk behaviors such as below-cost sales and price collusion, providing clear criteria for identifying unfair pricing practices [3] Group 3: Consumer Protection - The guidelines enhance consumer rights protection by addressing issues like misleading promotions and lack of clear pricing in new car sales, encouraging the establishment of internal compliance management systems [3] Group 4: Industry Transformation - The commercial vehicle industry has faced challenges from low-price competition, leading to reduced profitability and innovation, with some companies selling below cost to gain market share [4][5] - The guidelines are expected to curb this low-price competition, steering the industry towards value competition and sustainable development [4][5] Group 5: Focus on Quality and Innovation - By regulating pricing behaviors, the guidelines will compel companies to shift focus towards improving product quality, enhancing technology research and development, and optimizing after-sales services [5][6] - The industry is moving towards a new competitive cycle centered on value, where product performance, reliability, and service quality will be critical [6]