港股将迎国货高端护肤第一股！林清轩全球发售启动 系中国细胞级抗皱领导品牌

Core Viewpoint - Lin Qingxuan, a leading Chinese skincare brand, is launching an IPO with a global offering of 13.9665 million shares at a price of HKD 77.77 per share, aiming to list on the Hong Kong Stock Exchange on December 30, 2023 [1] Group 1: Company Performance - In the first half of 2025, Lin Qingxuan achieved a revenue of CNY 1.052 billion, representing a year-on-year growth of 98.3%, with a net profit of CNY 182 million and a gross margin of 82.4% [2] - The gross margin for the essence oil category reached 86.2%, showcasing the brand's strong profitability [2] - The star product, Camellia Oil Anti-Wrinkle Repair Essence, has sold over 45 million bottles since its launch in 2014, maintaining the top position in the facial essence oil category for 11 consecutive years [1][2] Group 2: Product and Market Strategy - Lin Qingxuan has developed a comprehensive product matrix including essence oils, creams, toners, lotions, serums, masks, and sunscreens, positioning itself as a pioneer in the "oil-based skincare" segment [1] - The company has successfully launched new products such as the Camellia Black Gold Time Peptide Anti-Wrinkle Brightening Essence Cream, generating CNY 61.5 million in revenue in its launch year, and the high SPF sunscreen, which achieved CNY 3.63 million in its first year [2] - Lin Qingxuan's OMO (Online-Merge-Offline) sales model integrates diverse online channels with a robust offline presence, enhancing brand influence and consumer recognition [2][3] Group 3: Retail Network and Customer Engagement - As of June 30, 2025, Lin Qingxuan operated 554 stores nationwide, with over 95% located in key shopping malls, ranking first among domestic and international high-end skincare brands by store count [3] - The brand has over 560,000 active customers with an average annual repurchase rate of approximately 33.5%, outperforming the average for local skincare brands [3] - Lin Qingxuan's strategic focus on high-quality ingredients and advanced anti-wrinkle technology is expected to benefit from the growing trend of refined skincare among consumers [3]