Turning One $40 Share Into $29,400,000: One of the Greatest ‘Do Nothing’ Trades in History

In September 1919, the Coca-Cola Company (KO) went public at $40 per share. At the time, the world was emerging from World War I, the automobile was still a luxury, and soft drinks were sold primarily at soda fountains. Few investors could have imagined that a single share purchased back then, and patiently held, would one day be worth $29.4 million by December 2025 (assuming dividends were reinvested along the way). Yet that is precisely what long-term data shows. The staggering figure is not the result ...