发展农产品直播带货产业链

Core Insights - The article highlights the rapid growth of live-streaming e-commerce in Lanling County, Shandong Province, where local farmers are successfully selling agricultural products online, significantly boosting their income [1] Group 1: Live-Streaming E-commerce Development - Wang Baolei, the chairman of a local farmers' cooperative, has transformed from a novice to a successful live-streaming seller, achieving monthly sales of 800 bottles of pickled wild vegetables [1] - The county has thousands of active streamers and over a hundred related enterprises, indicating a robust live-streaming e-commerce ecosystem [1] - The local government has facilitated this growth by organizing e-commerce training and creating a network of "internet celebrity farmers" [1] Group 2: Economic Impact - The live-streaming e-commerce initiative has led to an average monthly income increase of 700 to 800 yuan for several villagers [1] - In the "Hometown Streamer Hometown Goods" campaign, over 20 local specialty products were promoted, resulting in significant sales, with "Yigou vermicelli" achieving over 10,000 daily orders [1] - The total online sales in Lanling County exceeded 2.86 billion yuan in the first three quarters of the year, marking a year-on-year growth of 28.8% [1]