五粮液“活态传承”传递中国酒业“文明温度”

Core Viewpoint - The event commemorating the 20th anniversary of the donation of the ancient mud from the Wuliangye distillery highlights the cultural and scientific significance of this "living relic" in the context of Chinese liquor heritage and its ongoing relevance in modern society [4][10]. Group 1: Cultural Significance - The ancient mud, which has been preserved for 749 years, serves as a vital link to the history and culture of Chinese liquor, showcasing the concept of "living heritage" [4][8]. - The donation of the ancient mud to the National Museum of China 20 years ago marked a shift in the perception of traditional artifacts from static preservation to dynamic cultural expressions [5][9]. - The event featured exchanges between cultural and industry leaders, emphasizing the shared cultural roots between Taiwan and mainland China through the medium of liquor [6][10]. Group 2: Scientific Value - The ancient mud contains a diverse microbial community, described as a "living gene bank," which plays a crucial role in the fermentation process of Wuliangye liquor [9][10]. - Over the past 20 years, Wuliangye has discovered several new microbial strains, enhancing its ability to produce high-quality liquor while ensuring the preservation of its unique microbial heritage [9][10]. - The establishment of the largest corporate microbial strain library in the industry allows for precise monitoring and protection of the microbial activity within the ancient mud [9][10]. Group 3: Industry Standards and Practices - The China Alcohol Industry Association, in collaboration with Wuliangye, is developing guidelines for the recognition and protection of living cultural heritage, aiming to standardize practices across the industry [10][11]. - The guidelines emphasize the importance of maintaining the original functions of living heritage, as exemplified by the uninterrupted fermentation process of the ancient mud for over 700 years [10][11]. - Several liquor companies are adopting these standards to create a positive cycle of protection, research, and utilization of living heritage [10][11]. Group 4: Global Outreach - Wuliangye is actively promoting Chinese liquor culture globally through events in various countries, showcasing the unique aspects of its production process and the concept of living heritage [11][12]. - The narrative of the ancient mud as a symbol of ecological wisdom and cultural continuity is positioned as a key competitive advantage for Chinese liquor on the world stage [11][12]. - Future initiatives aim to integrate traditional liquor wisdom with modern technology to enhance public engagement and appreciation of Chinese liquor culture [12].