Core Viewpoint - The sixth Overseas Chinese New Media Forum held in Zhuhai, Guangdong, emphasized the importance of overseas Chinese media in telling China's story and enhancing cross-cultural communication [2]. Group 1: Forum Insights - The forum gathered over 100 representatives from overseas Chinese media, scholars, and entrepreneurs to discuss innovative practices in the Guangdong-Hong Kong-Macao Greater Bay Area [2]. - Participants highlighted the need for Chinese media to improve communication strategies and diversify content to engage overseas audiences effectively [2]. Group 2: Cultural Exchange and Media Role - Chinese culture is increasingly appealing to international audiences, with activities like dumpling-making and tea experiences resonating well [3]. - The demand for "Chinese perspectives" in Europe is rising, with European media increasingly referencing Chinese viewpoints on topics like renewable energy and digital economy [4]. - Filipino audiences are shifting their interest from traditional political topics to cultural and technological aspects of China, such as AI innovations and culinary experiences [4]. Group 3: Effective Communication Strategies - Food-related cultural activities have proven to be effective in engaging Western audiences, serving as a gateway for cultural exchange [5]. - The use of traditional Chinese clothing, like Hanfu, has become a popular way to attract interest on social media platforms among young people [5]. - The implementation of visa-free policies has facilitated greater cultural exchange and understanding between China and other countries [6]. Group 4: Innovative Media Practices - The forum showcased the integration of new technologies in media practices, with many outlets adopting AI and data analytics to better cater to audience preferences [8][12]. - Short dramas and games are emerging as effective mediums for cultural storytelling, with companies like Mosaic and Xishanju leading the way in creating engaging content for international audiences [10][11]. - Traditional Chinese media are evolving by embracing digital platforms and interactive content to reach younger demographics [12][13].
华媒共绘“同心圆”,让世界读懂中国(侨界关注)
Ren Min Ri Bao Hai Wai Ban·2025-12-18 22:51