口碑成吸引观众的“入场券”（深观察）

Core Insights - The Chinese film market has reached a total box office of 500.03 billion yuan and 1.194 billion total admissions by December 13, 2025, marking a new high in attendance despite a decrease in per capita viewing frequency to 2.02 times [4][5]. Group 1: Market Trends - The increase in total admissions is attributed to blockbuster films like "Nezha: Birth of the Demon Child," which attracted many new and infrequent viewers, although many did not return for additional films [5]. - The audience demographic is shifting, with women making up 60% of viewers and 85% of viewers aged 25 and above, indicating a significant increase in the viewing power of older audiences [7]. - The report highlights a growing preference for niche genres, with male audiences favoring sci-fi, action, and crime films, while female audiences prefer dramas and romances [7]. Group 2: Audience Preferences - The main reasons for audience attendance are compelling stories and high ratings, with 50% of viewers considering a film's quality based on ratings of 8.0 or higher on Douban or 9.0 on ticketing platforms [8]. - The report emphasizes that good word-of-mouth is crucial for attracting viewers, and films must avoid clichéd plots to resonate with younger audiences [9][10]. Group 3: Future Recommendations - The industry is encouraged to pursue "extreme" content production, focusing on diverse and appealing titles, and enhancing emotional resonance to compete with new entertainment forms like short videos [10]. - Continuous high-quality film supply is essential for building audience loyalty, particularly films with strong narratives and emotional value [10][11]. - Long-term strategies should aim to create films that provide a sense of value and satisfaction to viewers, fostering a habit of cinema attendance [11].